KELLOGG’S OLYMPICS

Kellogg’s role in many families’ lives is at the breakfast table, at the start of their day. So, for the 2016 Olympic campaign, we focused on athletes who were starting their journey— first-time Olympic hopefuls.  We uncovered the motivations that drive them and ones that resonated with every day people by asking a simple question — what gets you started?

National Broadcast    Social OLV    Experiential